It seemed to Rock like a great idea. He was at the NFL preseason meetings, seated with Pro Football Hall of Famers Terry Bradshaw and Dan Dierdorf in a nearby cafeteria. Before he sat, someone had handed him an odd, light brown globe, roughly the diameter of a cereal bowl. Its shell was made of compressed bran flakes, but it was otherwise hollow and filled with raisin bran.
The concept called for someone to slice the globe in half, thus forming two edible cereal bowls ready for milk and spoons. Rock explained that one of the cereal companies planned to introduce it at the Super Bowl. There was a shiny kitchen knife at the table, so he was able to present the former NFL stars with a demonstration.
"That is great!," Dierdorf said. "My grandkids are gonna love this."
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