Chocolate

In retrospect, Rock thought he made a mistake.
While filling in as a copy editor at the newspaper in Atkins, Arkansas, Rock told the managing editor that a report had just come out that said chocolate ice cream had twenty-five percent more protein than vanilla. Though the story was merely a product of Rock's imagination, the managing editor immediately made space for it on the front page. Perfect, Rock thought. That was his hope from the start.
Rock at first believed he had really put one over, but it later occurred to him that his hoax would most likely be exposed, possibly leading to broad ridicule from fellow journalists.